At Kirra Counseling & Co., healing happens in safe, supportive spaces and everyone deserves quality mental health care. Our mission is to provide comprehensive, client-centered services that empower individuals and families to thrive.
Learn MoreTo create a safe and inclusive space where individuals can heal, grow, and build meaningful lives through evidence-based mental health and substance use treatment.
A community where individuals feel seen, valued, and supported, and where recovery and mental wellness are accessible to all.
We lead with understanding and kindness—honoring every person’s unique story and responding with genuine care.
Every interaction uplifts the individual’s voice, strengths, and potential. We meet people where they are and help them grow from there.
We operate with honesty and accountability—building trust through clear communication, ethical practice, and consistent follow-through.
We believe in nurturing the whole person—mind, body, and spirit—through education, reflection, and intentional self-care.
We foster environments of belonging, where people feel seen, supported, and inspired to connect with others and create lasting impact.
Kirra Counseling & Co. is a team of licensed mental health clinicians, substance use counselors, and wellness professionals passionate about helping individuals overcome life’s toughest challenges. Our clinicians bring a wealth of experience in treatingtrauma, depression, anxiety, substance use disorders, and co-occurring conditions.
We offer a trauma-informed, culturally sensitive, and strengths-based approach, ensuring clients feel safe, heard, and understood.
Shakirra Pinnock, QMHP-E, CSAC-S is a behavioral health professional with over a decade of frontline experience in mental health and substance use treatment. Her work is driven by a simple conviction: outcomes should not depend on access—equity must be built into the system.
After years of clinical and community-based work at the James Bentley Treatment Program and providing direct clinical care at Behavioral Health Group in Newport News, Shakirra witnessed firsthand how fragmented systems often delay treatment until individuals reach a crisis point. In response, she prioritized early intervention strategies grounded in harm reduction, individualized relapse prevention planning, Cognitive Behavioral Therapy (CBT), and Motivational Interviewing (MI) to stabilize clients and promote long-term recovery.
She later transitioned to Pyramid Healthcare, where she currently facilitates treatment at multiple levels of care, including ASAM 3.5 (Residential), 3.1 (Clinically Managed Low-Intensity Residential), and Partial Hospitalization Program (PHP). In her role, she conducts comprehensive ASAM assessments and ART screenings to determine appropriate levels of care, ensuring clients receive clinically indicated, individualized treatment aligned with medical necessity standards.
That experience shaped her long-term vision to build a community-anchored wellness ecosystem—that integrates prevention, intervention, and treatment across the continuum of care.
Today, she is intentionally building cross-sector teams and strategic partnerships with clinicians, educators, community leaders, and service organizations to scale impact beyond any single program. This vision is realized through:
• @kirrasjourney (CEO’s personal IG), a wellness, fitness, and lifestyle platform focused on discipline, movement, nutrition, mental health literacy, and routine.
• Ollivier Community Circle (OCC), a 501(c)(3) advancing health equity in underserved Virginia communities through food access, culturally responsive mental health education, and holistic wellness, and
• Kirra Counseling & Co., a clinical provider delivering licensed treatment services. Together, her work builds durable infrastructure for wellness—meeting people before crisis, supporting them through disruption, and providing treatment when it’s needed most.
